Spotify Running - Context is the new genre of music

Context is the New Genre – Why it’s all about the Why!

Posted on Leave a commentPosted in Android, Insights and Research, iOS, Music

Written by Craig Watson Co-founder and COO of Soundwave Spotify’s recent press event was interesting for a number of reasons. Not only did it indicate the direction in which the company was going. It also highlighted a number of product releases which sparked varying reactions from the media. Content — they’ve confirmed that they will be including video, podcasts and news into their products. This is mostly what the press focused on (here, here and here). Running — they have developed technology that recognises your tempo while running and matches the song choice with that. This was mentioned only […]