Spotify Running - Context is the new genre of music

Context is the New Genre – Why it’s all about the Why!

Posted on Leave a commentPosted in Android, Insights and Research, iOS, Music

Written by Craig Watson Co-founder and COO of Soundwave Spotify’s recent press event was interesting for a number of reasons. Not only did it indicate the direction in which the company was going. It also highlighted a number of product releases which sparked varying reactions from the media. Content — they’ve confirmed that they will be including video, podcasts and news into their products. This is mostly what the press focused on (here, here and here). Running — they have developed technology that recognises your tempo while running and matches the song choice with that. This was mentioned only […]

Improve App design

Improving Your App Design with User Testing

Posted on Leave a commentPosted in Engineering, Insights and Research

Written By Reiner Wendland Head of Design Soundwave is a music discovery app with over 1.4 million users worldwide. The app allows users to track their favorite songs, share tunes with friends and discover great new music. Currently at Soundwave, we are working on some improvements for our existing Android app. As head of design, I wanted to share some of my thoughts on how user testing has helped to inform the design of the app. Getting Started When starting the project we established a clear set of objectives. We asked ourselves a few simple […]

Teenage Mobile Behaviours — Part 3

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A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual’ Teenagers   Written by Craig Watson and Roisin McCormack In Part 1 of this series, we dove into general mobile and app usage patterns for teenagers. This was followed by Part 2 which looked specifically into mobile music consumption and how teens are sharing and discovering music nowadays. We’ve had a lot of fun carrying out the research and putting these posts together and we’d like to say a huge thank you to everyone who took the time to check them […]

Teenage Mobile Behaviours – Part 2

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A THREE PART SERIES ON THE RESULTS OF HUNDREDS OF HOURS OF INTERVIEWS WITH ‘ACTUAL’ TEENAGERS Written by Craig Watson and Roisin McCormack In Part 1, we looked at general mobile phone usage patterns and overall app usage patterns amongst our interview groups of ‘actual’ teenagers. In this part, we examine some of the learnings we gained from this research including how they consume music, on what platforms and at what times of the day. Basically we wanted to discover what it is that makes them tick when listening to music on their mobile devices… […]

Teenage Mobile Behaviours – Part 1

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A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual’ Teenagers Written by Craig Watson and Roisin McCormack Can you remember those beautiful seven years between the ages of 13 and 19 when everything seemed possible? When no experience was to be missed? When pretty much everything in life revolved around an infatuation with the opposite sex (or being as equally confused by them)? Those were the days… In the Autumn of 2014, my colleague Roisin McCormack and I decided to spend three months vicariously reverting back to this glorious […]