Spotify Running - Context is the new genre of music

Context is the New Genre – Why it’s all about the Why!

Posted on Leave a commentPosted in Android, Insights and Research, iOS, Music

Written by Craig Watson Co-founder and COO of Soundwave Spotify’s recent press event was interesting for a number of reasons. Not only did it indicate the direction in which the company was going. It also highlighted a number of product releases which sparked varying reactions from the media. Content — they’ve confirmed that they will be including video, podcasts and news into their products. This is mostly what the press focused on (here, here and here). Running — they have developed technology that recognises your tempo while running and matches the song choice with that. This was mentioned only […]

Improve App design

Improving Your App Design with User Testing

Posted on Leave a commentPosted in Engineering, Insights and Research

Written By Reiner Wendland Head of Design Soundwave is a music discovery app with over 1.4 million users worldwide. The app allows users to track their favorite songs, share tunes with friends and discover great new music. Currently at Soundwave, we are working on some improvements for our existing Android app. As head of design, I wanted to share some of my thoughts on how user testing has helped to inform the design of the app. Getting Started When starting the project we established a clear set of objectives. We asked ourselves a few simple […]

Guess Who Flickr

6 Tips for creating great User Personas

Posted on 1 CommentPosted in Community and Roadies, Insights and Research

Written by Roisin McCormack Head of Community and User Research In January of this year, Soundwave COO, Craig Watson and myself took on the task of creating the company’s first user personas. With months of some serious user research behind us, it was the logical next step and we had already done a lot of the groundwork required. “In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.” (Source: William Lidwell; Kritina Holden; Jill Butler (1 January […]

typing

How many pieces of software does it take to run a tech start-up? (SPOILER ALERT: THE ANSWER IS 64!)

Posted on 1 CommentPosted in Engineering, Insights and Research, Soundwave News

Written by Aidan Sliney Founder and CTO of Soundwave When embarking on the long and winding journey of turning your great idea into a fully fledged company, you are going to come across countless challenges and tasks that need completing. Some of these tasks will fall within your skill-set, others you will need to adapt to. As we tell every new member of staff at Soundwave: You will wear many hats! Some people love this, others not so much (only two of us actually wear hats). Thankfully the day of tackling everything with Excel, Word […]

Why you need to be aware of Gamification

Posted on 1 CommentPosted in Insights and Research

You can’t beat a definition to get a blog post off to the right start! So, just to clarify, what am I talking about when I say ‘gamification’? Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement — Badgeville The purpose of this post is not to go through the basics of what gamification is and the history behind it: there are plenty of […]