Spotify Running - Context is the new genre of music

Context is the New Genre – Why it’s all about the Why!

Posted on Leave a commentPosted in Android, Insights and Research, iOS, Music

Written by Craig Watson Co-founder and COO of Soundwave Spotify’s recent press event was interesting for a number of reasons. Not only did it indicate the direction in which the company was going. It also highlighted a number of product releases which sparked varying reactions from the media. Content — they’ve confirmed that they will be including video, podcasts and news into their products. This is mostly what the press focused on (here, here and here). Running — they have developed technology that recognises your tempo while running and matches the song choice with that. This was mentioned only […]

Improve App design

Improving Your App Design with User Testing

Posted on Leave a commentPosted in Engineering, Insights and Research

Written By Reiner Wendland Head of Design Soundwave is a music discovery app with over 1.4 million users worldwide. The app allows users to track their favorite songs, share tunes with friends and discover great new music. Currently at Soundwave, we are working on some improvements for our existing Android app. As head of design, I wanted to share some of my thoughts on how user testing has helped to inform the design of the app. Getting Started When starting the project we established a clear set of objectives. We asked ourselves a few simple […]

Apple Watch

5 Things You Need to Know When Designing for Apple Watch

Posted on Leave a commentPosted in Engineering, Insights and Research, iOS, Uncategorized

The Soundwave music discovery app has been live on both iOS and Android for almost 2 years. I recently had the opportunity to work on UI and Interaction Design for the Soundwave Apple Watch app. With the Watch set to be released on April 24th, Soundwave will be one of the first apps available on this platform. Having also been one of the first apps available on Android Wear, it’s exciting to finally have an Apple Watch app in the pipeline! Naturally, tackling the design and build of an app on a new platform was […]

Carnegie

How do you get to Carnegie Hall? Practice, practice, practice!

Posted on Leave a commentPosted in Engineering, Insights and Research

Written by George Boyle Lead Android Developer That’s what they say; the implication being that if you want to get somewhere worthwhile you need a remarkable level of persistence. That may be true, but I say it’s not quite as simple as that. If you don’t adequately reflect on yourself and your motivations, you can easily get lost on the way.  There’s a saying that’s generally attributed to a golfer, though there seems to be a debate as to its origins, or even to which golfer said it. In one version of the anecdote, Gary […]

Guess Who Flickr

6 Tips for creating great User Personas

Posted on 1 CommentPosted in Community and Roadies, Insights and Research

Written by Roisin McCormack Head of Community and User Research In January of this year, Soundwave COO, Craig Watson and myself took on the task of creating the company’s first user personas. With months of some serious user research behind us, it was the logical next step and we had already done a lot of the groundwork required. “In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.” (Source: William Lidwell; Kritina Holden; Jill Butler (1 January […]